Consuming Audiences? Production and Reception in Media Research
Cresskill: Hampton Press (2000), vi, 330 pp.
Contains index
Series: International Association for Media and Communication Research
ISBN 1-57273-175-3; 1-57273-176-1
Signature commbox: 10-Use-E 2000
Includes papers presented at a round table held Sydney, Australia, 1996, during a meeting of the International Association for Mass Communication Research.
I. INTRODUCTION
1 Introduction: Consuming Audiences? Production and Reception in Media Research / Ingunn Hagen and Janet Wasko, 3
II. DEFINING THE AUDIENCE
2 Questioning the Concept of the Audience / Vincent Mosco and Lewis Kaye, 31
3 Peculiar Commodities: Audiences at Large in the World of Goods / Graham Murdock, 47
4 Leisure or Labor? Fan Ethnography and Political Economy / Eileen R. Meehan, 71
III. STUYING THE AUDIENCE
5 Surveillance and Other Consuming Encounters in the Informational Marketplace / Richard Maxwell, 95
6 The Social Context of Research and Theory / Herbert I. Schiller, 111
7 How Can Audience Research Overcome the Divide Between Macro- and Microanalysis, Between Social Structure and Action? / Svein Osterud, 123
8 The Cultural Mediations of elevision Consumption / Jesús Martin-Barbero, 145
IV. CONSIDERING METHODOLOGICAL APPROACHES, QUESTIONING THEORY AND METHOD
9 Less is More: Media Ethnography and Its Limits / Kristen Drotner, 165
10 Audiences' Expectations and Interpretations of Different Television Genres: A Sociocognitive Approach / Birgitta Höijer, 189
11 The Role of Media in Generating Alternative Political Projects / Robert A. White, 209
V. CASE STUDIES IN AUDIENCE RESEARCH
12 Modern Dilemmas: TV Audiences' Time Use and Moral Evaluation / Ingunn Hagen, 231
13 Diasporic Identities: Chinese Communities and Their Media Use in Australia / John Sinclair, Kee Pookong, Josephine Fox and Audrey Yue, 249
14 The Popular Forms of Hope: About the Force of Fiction Among TV Audiences in Brazil / Thomas Tufte, 275
15 Between the Normal and the Imaginary: The Spectator-Self, the Other and Satellite Television in India / Anjali Monteiro and K. P. Jayasankar, 301
1 Introduction: Consuming Audiences? Production and Reception in Media Research / Ingunn Hagen and Janet Wasko, 3
II. DEFINING THE AUDIENCE
2 Questioning the Concept of the Audience / Vincent Mosco and Lewis Kaye, 31
3 Peculiar Commodities: Audiences at Large in the World of Goods / Graham Murdock, 47
4 Leisure or Labor? Fan Ethnography and Political Economy / Eileen R. Meehan, 71
III. STUYING THE AUDIENCE
5 Surveillance and Other Consuming Encounters in the Informational Marketplace / Richard Maxwell, 95
6 The Social Context of Research and Theory / Herbert I. Schiller, 111
7 How Can Audience Research Overcome the Divide Between Macro- and Microanalysis, Between Social Structure and Action? / Svein Osterud, 123
8 The Cultural Mediations of elevision Consumption / Jesús Martin-Barbero, 145
IV. CONSIDERING METHODOLOGICAL APPROACHES, QUESTIONING THEORY AND METHOD
9 Less is More: Media Ethnography and Its Limits / Kristen Drotner, 165
10 Audiences' Expectations and Interpretations of Different Television Genres: A Sociocognitive Approach / Birgitta Höijer, 189
11 The Role of Media in Generating Alternative Political Projects / Robert A. White, 209
V. CASE STUDIES IN AUDIENCE RESEARCH
12 Modern Dilemmas: TV Audiences' Time Use and Moral Evaluation / Ingunn Hagen, 231
13 Diasporic Identities: Chinese Communities and Their Media Use in Australia / John Sinclair, Kee Pookong, Josephine Fox and Audrey Yue, 249
14 The Popular Forms of Hope: About the Force of Fiction Among TV Audiences in Brazil / Thomas Tufte, 275
15 Between the Normal and the Imaginary: The Spectator-Self, the Other and Satellite Television in India / Anjali Monteiro and K. P. Jayasankar, 301
