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Crisis Communication: Radio Tops Zimbabweans’ News Sources – Except for ‘other People’

Afrobarometer (2020), 13 pp.

Series: Afrobarometer Dispatch, 367

"Radio remains the leading source of media news for adult Zimbabweans. Six out of 10 citizens (59%) said they get news regularly (“every day” or “a few times a week”) via the radio, compared to 33% for television and 17% for newspapers. About one in five citizens get news regularly from social media (21%) and the Internet (18%). But “other people” surpass all media channels as a regular source of news, cited by almost two-thirds (64%) of respondents. News habits have changed little in Zimbabwe in recent years. Only social media shows significant recent growth as a regular news source. Urban and rural residents differ sharply in their news habits. For example, while television beats out radio in cities (69% vs. 63%), only 12% of rural inhabitants regularly get TV news. Most Zimbabweans (95%) own a mobile phone or live in a household where someone else owns one. But only 43% of those phones have access to the Internet. About three-fourths (73%) of citizens own or have access to radios, compared to 48% for televisions and 23% for computers. Poor citizens are less likely to own communications devices and to access the Internet than their better-off counterparts. Religious leaders are the most trusted institution in Zimbabwe, making them a potentially valuable conduit for information during the COVID-19 pandemic." (Key findings, page 2)