"Double-digit annual growth has taken the global social media user figure to 4.62 billion, and current trends indicate that it will equal 60 percent of the world’s total population within the next few months. COVID-19 continues to hamper research into internet adoption though, resulting in reporting delays that have kept overall growth in internet user figures down for the second year in a row. Despite these challenges, however, the latest data reveal that the number of people who don’t use the internet has now fallen below 3 billion, marking another important milestone on our journey towards equal digital access for all. Meanwhile, at 4.95 billion, we’re also tantalisingly close to reaching a global total of 5 billion internet users, and I’m looking forward to celebrating that particular milestone with you in one of our upcoming Statshot reports. As always, the data in this year’s reports goes well beyond user numbers though, and our latest collection offers some especially interesting insights into the world’s evolving online behaviours. For example, TikTok users spent an average of 48 percent more time using the platform’s mobile app over the past 12 months compared with the previous year, while YouTube users now spend almost a full day each month watching videos in the platform’s app." (Page 3)