"Over the past twelve months, the world’s digital behaviours have shown some of the most profound changes we’ve seen in years, even compared with “the pandemic years”. And in fact, our top story in this year’s report doesn’t relate to digital growth, but to an overall decline in the amount of time that each individual spends using the internet. It’s important to stress that this decline doesn’t indicate that the internet is becoming less important in our lives, however. Rather, it suggests that people are becoming more purposeful in their use of digital technologies, and are prioritising the quality of their connected experiences over the quantity. Despite the decline in overall time spent, however, people are actually spending more time than ever using social media, and in stark contradiction to the endless click-bait foretelling an imminent “demise” of social media, global user numbers continue to grow." (Page 3)