Document details

Digital Journalism Start-ups in India

Oxford: Reuters Institute for the Study of Journalism (2016), 48 pp.

Contains illsutrations, bibliogr. pp. 47-48

ISBN 978-1-907384-20-2

"In this report, we analyse six examples of digital journalism start-ups developing new editorial priorities, distribution strategies, and funding models for an increasingly digital Indian media environment. After years of slow growth, internet use and digital advertising has grown very rapidly in India in recent years, powered especially by the spread of mobile internet use, and double-digit growth in both the number of users and which in advertising is expected to continue. India now has the second-largest number of internet users in the world and rapid growth in internet use and digital advertising is seen by many as the biggest market opportunity outside China since the internet took off in the United States in the 1990s. The start-ups we examine here are examples of how Indian journalists, technologists, and entrepreneurs are working to develop different contentbased (the Quint, Scroll), aggregation-based (InShorts, DailyHunt), or nonprofit (The Wire, Khabar Laharirya) models for doing journalism fit for a digital India." (Executive summary)
1. INTRODUCTION, 5
The Indian Digital Media Market -- Lessons Learned from Start-Ups Elsewhere
2. FOR-PROFIT CONTENT-BASED START-UPS, 13
The Quint -- Scroll
3. FOR-PROFIT AGGREGATION-BASED START-UPS, 23
Inshorts -- DailyHunt
4. NON-PROFIT START-UPS, 31
The Wire -- Khabar Lahariya
5. CONCLUSION, 39
Appendix: Some Other Digital Journalism Start-Ups in India, 43