"The media can make a real difference in the way people think about and act on disasters. Reporters, commentators, editors, broadcasters, and all members of the media can do more than just inform and raise awareness about disasters. By exploring the root causes of disasters and their social dimensions, the media can help communities and countries understand more fully what it is that makes them vulnerable, and what they can do to increase their capacities to cope with disasters. The objective of this media kit is to give members of the media a basic knowledge of key disaster management principles and concepts in order to enable them to make an active and meaningful contribution to creating safer and more resilient communities. The media kit has been developed with reference to particular issues and challenges which media practitioners are likely to encounter in Lao PDR." (Page 4)