"This Handbook is primarily for journalists, students, educators and activists, as well as the media managers. Its intention is not to offer a comprehensive review of professional and ethical standards on reporting diversities, but to prepare a general framework of rules that are accepted in professional journalism’s practice. Hence, the recommendations are actually a part of professional standards in journalism and ethical codes that apply worldwide. The presence of diversities in the editor’s offices and in journalistic contents attracts new audiences to the medium. It encourages the process of finding creative, original and alternative ways of reporting on diversities in a society such as Macedonia. The Handbook consists of several parts that offer recommendations for reporting on: ethnic and religious differences, gender issues, sexual minorities, persons with special needs, elderly, refugees and displaced persons, and different races. It provides basic recommendations for the media to promote diversity in society, but also for the establishment and maintenance of the concept of diversity in the editor’s offices." (Introduction)