Effective Risk Communication: A Message-Centered Approach
New York: Springer (2009), xi, 185 pp.
Contains bibliogr., index
Series: Food Microbiology and Food Safety
ISBN 978-0-387-79727-4 (ebook); 978-0-387-79726-7 (print)
"The overlying purpose of this book is to construct a communication based approach to risk communication. In doing so, this book establishes a message-centered focus to risk communication. Section one of the book establishes definitions and parameters of risk communication, identifies the complex audience expectations for risk messages, and introduces a model of best practices for effective risk communication. In section two, the best practices are applied in four robust case studies. Section three includes chapters devoted to developing a mindful approach to risk communication, ethical considerations of risk communication, and a final chapter that discusses future developments of risk communication." (Publisher description)
PART I: CONCEPTUALIZING A MESSAGE-CENTERED APPROACH TO RISK COMMUNICATION
1 Introducing a Message-Centered Approach to Risk Communication, 3
2 Best Practices for Risk Communication, 19
3 Multiple Audiences for Risk Messages, 33
PART II: CASES IN RISK COMMUNICATION
4 The Case Study Approach, 53
5 Cryptosporidium: Unanticipated Risk Factors, 65
6 Hurricane Katrina: Risk Communication in Response to a Natural Disaster, 77
7 New Zealand Beef Industry: Risk Communication in Response to a Terrorist Hoax, 91
8 Odwalla: The Long-Term Implications of Risk Communication, 105
9 ConAgra: Audience Complexity in Risk Communication, 119
PART III: APPLICATIONS OF A MESSAGE-CENTERED APPROACH TO RISK COMMUNICATION
10 Toward a Practice of Mindfulness, 133
11 Ethical Considerations in Risk Communication, 147
12 Future Directions, 163
1 Introducing a Message-Centered Approach to Risk Communication, 3
2 Best Practices for Risk Communication, 19
3 Multiple Audiences for Risk Messages, 33
PART II: CASES IN RISK COMMUNICATION
4 The Case Study Approach, 53
5 Cryptosporidium: Unanticipated Risk Factors, 65
6 Hurricane Katrina: Risk Communication in Response to a Natural Disaster, 77
7 New Zealand Beef Industry: Risk Communication in Response to a Terrorist Hoax, 91
8 Odwalla: The Long-Term Implications of Risk Communication, 105
9 ConAgra: Audience Complexity in Risk Communication, 119
PART III: APPLICATIONS OF A MESSAGE-CENTERED APPROACH TO RISK COMMUNICATION
10 Toward a Practice of Mindfulness, 133
11 Ethical Considerations in Risk Communication, 147
12 Future Directions, 163
