"The relevance of new digital media in Egypt had increased in the past 15 years. Many scholars and commentators attribute the Tahrir Revolution in 2011 directly to the rise of the Internet, as it was widely called Facebook Revolution. However, the article maintains that this is a simplified view of the events and interactions between media, politics and the online sphere. While the semi-liberal phase in the mid-2000s and the new technologies led to a vibrant blogosphere and opened up online spaces for otherwise marginalized voices, it took real grievances and real activism on the ground that interacted together. Since 2015, there are increasing signs of controlling the Internet: zero toleration policies towards dissent and criticism have marked the years through increased police control and imprisoning journalists, as well as takeover of all semi-independent media outlets and use of online surveillance technologies. Currently, more than 500 websites and news media are banned within Egypt [...] In addition to the restrictions, the professional media scene faces numerous crises: one of which is the erosion of the economic viability of media in times of a massive journalism crisis. Another crisis is the declining professionalism and reproduction of loyalist and propagandistic practices due to self-censorship and clientelist practices within a highly restrictive environment. These developments fragment the professional community of journalists across numerous political camps and weakens unionizing efforts. Finally, the audiences are increasingly pushed away from politics. Based on the analysis and challenges, the Egyptian media are heading into the unknown: “death of journalism”, extreme depoliticization of the public sphere and restrictive media environment weaken the media system. Under the current circumstances—and unlike former President Mubarak’s policies—no politician will push for progress and investments in the media sector. The Supreme Media Regulatory Council announced an ambitious digitization plan of the media; no clear agenda is seen, except tightening control and advancing loyalist media." (Abstract)