"Much of the writings about the New World Information Order (NWIO) is heated, with rhetoric by the Western industrialized nations and the Third World countries governed by their differing viewpoints in the context of their disparate pasts and conflicting philosophies. McPhail approaches the debate with delicate balance, discussing the objectives of the NWIO, freedom of the press, media and development research traditions (which he calls "a misguided start"), the role of UNESCO, International Telecommunications Union and the World Administration Radio Conference, wire service, DBS and related international issues, and the MacBride Report. An appendix charts the ideological alignments of developing countries in terms of "radical," "conservative" or "independent" political orientations. A second appendix contains the text of the "Draft Declaration on Fundamental Principles Concerning the Contribution of the Mass Media in Strengthening Peace and International Understanding, the Promotion of Human Rights, and to Countering Racialism, Apartheid and Incitement to War." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 716)