"This paper aims to understand the motivations, decision-making processes, and missions of the producers of new Cuban media using interviews with journalists recruited from the wider group of twenty non-governmental publications. In ten semi-structured interviews, participants described their personal and professional motivations and their understandings of the missions of their publications. Through conversations with participants, I also investigated the problem of operating media on the margins of legality in Cuba, and how this influences decisions about management, agenda setting and news coverage. Ultimately, the visions of new media producers about what they are doing and why they are doing it sometimes overlap, and at other times, contradict one another. However, to understand Cuba’s emerging new media landscape, it is important to understand the plurality of visions among the risk-taking innovators who produce new media content for Cuban citizens. I interviewed ten individual producers working for independent new media publications in the spring of 2017." (Methodology, page 5)