"In the next few decades, we face unprecedented challenges and tough choices about how to use Earth’s resources. Whether we thrive as a species will depend on our ability to think globally and creatively, and to work across borders to solve our common problems. News media worldwide should play a key role in helping us understand these problems, and in identifying and spreading the most effective solutions. The media development sector can also take a leadership role in this conversation. The sector can identify the most effective and engaging technologies and storytelling methods. It can channel resources into driving adoption of the pioneering work of environmental reporters, who are among the most innovative and collaborative practitioners of the journalism craft. The sector can partner with issue-based donors and perhaps even marketers to craft a compelling case for the importance of environmental news in regions where the topic is often neglected." (Page 6)