Essentials for Excellence: Research, Monitoring and Evaluating Strategic Communication for Behaviour and Social Change with Special Reference to the Prevention and Control of Avian Influenza/Pandemic Influenza
Suva: UNICEF (2008), iv, 111 pp.
Contains 7 tables
CC-like licence
"Essentials for Excellence is not comprehensive but it does equip you with sufficient know-how to be able to plan and manage useful RM&E for your AI/PI strategic communication. For those seeking further information, web-links and key references are included. The guide is aimed at users who want straightforward answers to often quite complex questions (including sampling, research design and pre-testing) who need handy tips, and who are looking for practical rather than academic advice. To be of any use, the guide is highly dependent upon your ability and willingness to adapt the suggestions offered to suit your circumstances and needs. This is also a useful basic reference for researching, monitoring and evaluating other Strategic Communication initiatives whether you are conducting an initial assessment for a child protection communication programme or a final evaluation of a hygiene promotion project." (Foreword)
1 How research, monitoring and evaluation help AI/PI strategic communication, 2
2 How to conduct formative research at baseline, 5
3 How to assess immediate reactions to messages, materials and proposed behaviours, 9
4 How to monitor processes and early changes, 14
5 How to measure and report impact, 17
Toolbox 1: Basic advice on data collection methods, 24
Toolbox 2: Basic advice on sampling, 37
Annex: Examples of research instruments from the Asia-Pacific, 45
Child Care-giver survey -- School Children survey -- Domestic/Backyard Poultry Farmers survey -- Obervation Checklist for Household -- Observation Checklist for Poultry Farm -- Observation Checklist for Poultry Market -- Stakeholder Interview Guide Process Evaluation
2 How to conduct formative research at baseline, 5
3 How to assess immediate reactions to messages, materials and proposed behaviours, 9
4 How to monitor processes and early changes, 14
5 How to measure and report impact, 17
Toolbox 1: Basic advice on data collection methods, 24
Toolbox 2: Basic advice on sampling, 37
Annex: Examples of research instruments from the Asia-Pacific, 45
Child Care-giver survey -- School Children survey -- Domestic/Backyard Poultry Farmers survey -- Obervation Checklist for Household -- Observation Checklist for Poultry Farm -- Observation Checklist for Poultry Market -- Stakeholder Interview Guide Process Evaluation
