Document details

Ethnic Media Study: Media Habits and Media Representation of Ethnic Minorities in Myanmar

International Media Support (IMS);Fojo Media Institute (2020), 18 pp.

ISBN 978-87-92209-22-1

CC BY-SA

Other editions: also published in Burmese

"The study examines content produced and distributed to ethnic minorities in Mon, Kayin and Kayah and looks into the news and media habits and understandings of the same groups. It consists of two different research efforts: a content analysis and a qualitative audience study. The content analysis found that media targeted at ethnic minorities - here represented by three ELTV contributors: Mon News Agency (MNA), Karen Information Center (KIC) and Kanthayawaddy Times - consistently involve their target groups in news coverage compared to national averages. Representatives from ethnic minorities were used as sources in eight out 15 stories analyzed. Yet, ethnic minorities are often portrayed as victims and therefore rarely framed from an empowered position. Furthermore, the audience study showed that some minorities felt less represented by the media than others, resulting in limited trust in the media." (Executive summary)