"The organizations that conduct country rankings should continue to increase technical sophistication, cultural neutrality, and transparency. In particular, continued attention must be paid to digital media, notably the Internet and mobile phones, which now number approximately 4.6 billion worldwide. Donors and implementers of media assistance, meanwhile, should keep up efforts to find better ways to monitor and evaluate specific programs and to share the resulting information with other aid organizations. At a time of financial shortfalls, foundations and other funding bodies should assure that assessment of media quality at both the national and the program level receives the attention (and the money) that it deserves." (Executive summary, page 5)