Document details

Exploring the Role of Communication in Community Health

London: BBC Media Action (2016), 48 pp.

Contains illustrations, 11 figures

Series: Research Report

"This report draws on two studies: first, a nationally representative quantitative survey, and, second, a qualitative study across three locations in Sierra Leone [...] Ninety-five per cent of research participants reported accessing health information in the previous three months – 93% receiving information about Ebola and 43% receiving information about pneumonia. Media access – in particular for radio (81%) and mobile (83%) – is high. There is a strong interest in health information in Sierra Leone. 86% of Sierra Leoneans want to receive more information on health for themselves and their families. People are particularly interested in receiving information on health issues that they already have some knowledge of – 29% mentioned that they wanted information on malaria and typhoid. This compares with the 11% of people who want to receive information on health topics that they currently do not know much about. People act upon information that enables them to address symptoms quickly at home, is cheap to access and both cheap and easy to implement. Nine per cent of Sierra Leoneans have never used formal healthcare services. There are a number of reasons why people do not seek formal health providers or access health information." (Executive summary, page 7-8)