Document details

FactShala Media Literacy Initiative in India: An Impact Evaluation

Center for Media Studies (2022), 103 pp.

Contains 38 figures, 23 tables, bibliogr. pp. 69-71

"From September 2020 to January 2021, 253 trainers delivered the FactShala training program to 23,347 adults in communities across India. The FactShala media literacy training program launched by Internews […], is an effective mechanism for spreading media and information literacy and building resilience to misinformation within communities experiencing exponential growth in access to and use of the internet. Internews commissioned the Centre for Media Studies to conduct a comprehensive impact evaluation of the FactShala training in July and August 2021. This report outlines the findings of that study. The key objectives of this study are to: 1. Assess how far FactShala improved trainees' awareness of and ability to identify online misinformation and disinformation; 2. Determine how far FactShala motivated trainees to share this knowledge with others; 3. Capture best practices in curbing misinformation and disinformation at the individual, organizational or community level; 4. Provide insights to help design or improve future training modules, curricula and capacity-building sessions." (Executive Summary, page 11-12)
Executive Summary, 11
1 Media Literacy in India: Context and Challenges, 18
2 The FactShala Media Literacy, 21
3 About This Impact Evaluation, 24
4 Key Findings - Study Respondents Profile and Media Habits, 30
5 Key Findings - Impact of FactShala Training, 37
6 FactShala Impact Stories, 58
7 Conclusions and Recommendations, 66
Annexes, 76