"This Communication Strategy takes a holistic approach to communication. Additionally, it takes a long-term view in implementing effective ways of influencing discourses within the information environment. The communication strategy underlines the fact that all FAO activities have an important information and communications component. As such, communications is not an adjunct or after thought activity but should be embedded in the planning, implementation and review of FAO activities in Yemen. This Communication Strategy is a living and working document, meaning that while it serves to guide overall communication, it is open to changes and adjustments in response to the sudden changes that characterise a fluid situation such as the one obtaining in Yemen. This document guides the office’s annual communication workplan and informs project-specific communication plans developed under projects and programmes implemented by FAO Yemen. The strategy aligns with FAO’s Corporate Communication Guidelines, FAO Yemen’s Plan of Action (2022 – 2024) and FAO’s Hand-in-Hand Initiative efforts to improve knowledge sharing on agricultural best practices, engage in data-driven development work and advance agricultural innovation to help small-scale food producers achieve better production and build better lives. A Communication workplan for 2023 is attached to this strategy document as an annexe. The workplan maps out communication priorities and activities for 2023, taking into consideration operational challenges, needs and gaps as well as the feasibility of communication activities with the available capacity of human resources." (Introduction)
Introduction -- Objectives of the communication strategy -- Strategic approach -- Target audiences and methodology -- Human resources -- Annex 1: 2023 Workplan