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Financial Sustainability of Community Radio Stations: A ZACRAS Community Radio Handbook

Fojo Media Institute;Zimbabwe Association of Community Radios (ZACRAS) (2018), 53 pp.
"Whereas the earlier ZACRAS manuals already covered issues of social and organisational sustainability, this manual addresses the issue of financial sustainability. These three aspects: social, organisational and financial sustainability e are described and explained in the following chapter. This financial sustainability framework manual consists of a set of really practical tools, for preparing the work stepebyestep. The manual can be used as a guide and tool in a radio station seminar, where the board and management sit down and develop the tools step by step. It can be further used as a support when you explain your financial situation and life to the broader group of community volunteer broadcasters, or to your members in an annual general assembly, or when breaking down in a discussion with a potential partner, how you work strategically and systematically with partnerships. Every community radio is a mirror of the community to which it belongs – and as every community is special and different, reflecting its history, composition and choices, so is every community radio. It is therefore not possible to present one, generic financial sustainability framework for use by all. But it is possible to present a set of questions that all community radio stations should be asking themselves in order to achieve financial sustainability. The answers will be different – special – and will be your own, special, framework for your own, special, financial sustainability strategy and framework." (Introduction)
1 Introduction, 7
2 What is sustainability? 9
3 What is financial sustainability of a community radio station all about? 11
4 How do you build a budget and a plan relevant to your station? 15
5 Which potential sources of funding are available for a community radio station? 19
6 How do you work with partners, build a partnership strategy and implement it? 27
7 How do you build proposals – and work with projects? 33
8 How do you manage your budget? 43
9 How to use the your tools you developed? 51