"What this chapter does is to see critical disourse analysis (CDA) as a method of critical enquiry in communication research that is beyond traditional academic analysis. The chapter looks at CDA as a Western-originated paradigm of social enquiry with a difference. As I will discuss in subsequent sections, CDA is concerned with the issues of inequality, management of power relations among elites, ideology and dominance expressed in linguistic forms. Following Fairclough (2016), Van Dijk (1993) and Resigl and Wodak (2016), CDA seeks to correct the ills of the society. It is a social movement that aims to correct the injustice meted against the poor and the powerless by deploying the power of language to draw attention to the issues of inequality, injustice and exploitation. As a method of critical enquiry, CDA is a level above a theory or research methodology. Why is this important for communication research in sub-Saharan Africa? Sub-Saharan Africa is faced with challenges related to governance, poverty, corruption and a host of other areas. The media itself is not insulated from these challenges. Studies by Williams (2014), Wasswa and Kakooza (2011), Ladamo and Skjerdal (2010), Yusha’u (2009, 2010a) and Skjerdal (2010), have shown how corruption, “freebees” and other forms of bribery plague the media industries in sub-Saharan Africa. To understand the causes of these challenges and how to solve them, CDA is a major platform." (Page 466)