Funding Journalism in the Digital Age: Business Models, Strategies, Issues and Trends
New York: Peter Lang (2010), 185 pp.
Contains index
ISBN 978-1-433-10678-1 (pbk); 978-1-453-90101-4 (pdf)
Signature commbox: 201:10-Economics 2010
"Quality journalism is expensive to produce – so how will it survive as current sources of revenue shrink? Funding Journalism in the Digital Age not only explores the current challenges, but also provides a comprehensive look at business models and strategies that could sustain the news industry as it makes the transition from print and broadcast distribution to primarily digital platforms. The authors bring widespread international journalism experience to provide a global perspective on how news organizations are evolving, investigating innovative commercial projects in the United States, United Kingdom, Australia, Norway, South Korea, Singapore and elsewhere." (Publisher description)
1 The challenges of paying for journalism, 5
2 How the news business entered the digital age — a history, 17
3 Current journalism business models — new ways to support traditional revenue streams, 35
4 Sponsorship and philanthropy, 53
5 Microfunding and micropayments, 65
6 Collaboration between mainstream media and citizen journalists, 75
7 Family ownership and trusts, 89
8 Narrowing the focus with niche and passion content, 101
9 Partnerships — adding value, 115
10 Microeconomic concepts — creating a framework for new business models, 127
11 E-commerce and engagement — converting users into paying customers, 139
12 Building the news business through innovation, 149
13 Digital deliverance? Electronic paper and e-readers, 161
14 Into the future, 173
2 How the news business entered the digital age — a history, 17
3 Current journalism business models — new ways to support traditional revenue streams, 35
4 Sponsorship and philanthropy, 53
5 Microfunding and micropayments, 65
6 Collaboration between mainstream media and citizen journalists, 75
7 Family ownership and trusts, 89
8 Narrowing the focus with niche and passion content, 101
9 Partnerships — adding value, 115
10 Microeconomic concepts — creating a framework for new business models, 127
11 E-commerce and engagement — converting users into paying customers, 139
12 Building the news business through innovation, 149
13 Digital deliverance? Electronic paper and e-readers, 161
14 Into the future, 173
