"The analysis of the data acquired for this study suggest that the situation of gender equality in the media content and media structures would improve if a law on eliminating all forms of discrimination would be adopted. In such a law, media’s responsibility not to publish gender-based discriminatory content and to avoid harmful gender stereotyping could be referred to. Other relevant laws, such as the Mass Media Law, Civil Code, Civil Procedure Codes and Criminal Procedure Codes could also provide specific clauses against gender-based discrimination.
Numerous media studies have confirmed that female sources of information and especially expertise are often underrepresented in Armenian news media. Gender-balanced reporting/sourcing should be promoted through different kinds of mechanisms, preferably on industry level through self-regulatory mechanisms. Gender balance within a media organisation’s structure could be promoted through state policy (as part of a general drive for gender equality in the workforce). The issue needs to be addressed by different stakeholders in the industry (media associations etc.) and target the “glass ceiling” for women in their career advancement. In Armenia most journalists are women, but men occupy most top positions in the media.
Media workers and journalists should be provided with trainings on gender-sensitive reporting. Media NGOs that have the experience and knowledge in training of journalists, as well as NGOs advocating for women’s rights and gender equality may be engaged in the training of journalists on the matter. Capacity-building activities should be put in place for organisations providing trainings for journalists and other activities to promote gender-sensitive media content and structure. An award on gender-sensitive journalism may be founded to encourage the media and journalists to excel in gender-sensitive reporting." (Discussion, page 26)