"This study aims to explore the policies and practices of Radio Cutivalú in the promotion of gender equality and women’s empowerment within the context of the prevailing patriarchal structures in Peruvian society. For this purpose, the following research question is formulated: Does Radio Cutivalú have a gender policy and if so, how does it manifest? To answer the research question, a qualitative analysis of four internal documents and 11 interviewees with employees was conducted. The study reveals that while Radio Cutivalú does not possess an explicit, written gender policy, gender equality is considered a central guiding principle in the radio’s operations. Its activities align with the objectives of international policies, including the Convention on the Elimination of All Forms of Discrimination against Women (CEDAW), the Beijing Declaration and Platform for Action – Section J, AMARC-WIN’s Gender Policy for Community Radio, and UNESCO’s Gender-Sensitive Indicators for Media. Thus, Radio Cutivalú serves as a powerful platform for addressing gender issues." (Abstract)
1 Introduction, 1
2 Key Concepts and Terminology, 5
3 State of Research: Gender and Media, 13
4 Gender and Media matters: Gender Equality in International Policies, 22
5 Operationalization of the Research Question, 32
6 Community Radio in Peru, 36
7 Methodological Framework, 39
8 Data Analysis, 46
Working conditions -- Policies / guidelines -- Language / content -- Community Engagement -- Visualization of all codes
9 Discussion, 69
10 Conclusion, 74