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Gestión de radio y TV

Sergio Godoy
Santiago de Chile: Ediciones Universidad Católica de Chile (1999), 216 pp.

Contains index, bibliogr. pp. 195-201

Signature commbox: 10-Management-S 1999

Topics:
Audience Research: Planning & Implementing Surveys Financing Media, Financial Media Management Radio Management Radio Programmes & Genres Television Management Television Production Television Programming, Programme Structures & Programme Policies
Countries:
Chile
Document Type:
Textbooks