"In April 2014, Boko Haram, a militant Islamist group, abducted over 200 Nigerian girls from the town of Chibok in Nigeria. The kidnapping caused global outrage and the local community responded by designing an online social media campaign they called "Bring Back Our Girls" that used Facebook and Twitter and quickly went viral. The campaign garnered worldwide attention and as interest grew, celebrity participation increased. In the United States, First Lady Michelle Obama was part of a massive appeal for the terrorist group to return the community's children. Dorothy Njoroge seeks to understand the role of online community activism. Questioning whether such campaigns provide opportunities for global citizenship, her research grapples with the debate over whether social media campaigns should be understood as mere "clicktivism," or if they are able to lead to other forms of political participation and off line involvement. She explores the discursive constructions of the Facebook postings using three action frames drawn from social movement literature-diagnostic, prognostic, and motivational. She concludes that given broad global lack of effective institutionalized leadership, social media campaigns may perhaps speak to the beginnings of a growing people's movement powered by technology." (Introduction to part 8, page 436-437)