"Propaganda involves the persuasive communication process to influence and convert individuals and the public at large, directly or implicitly, through the use of purposively chosen and partial, or even fabricated, disinformation [...] Regarding the understanding of propaganda, the first mistake is to assume propaganda is something that only occurs under authoritarian and totalitarian regimes. Our education on how to identify, understand, and respond to propaganda has been inadequate and fails to best prepare us for informed engagement in interactive public discourse. Government, industry, and private interest groups send millions, even billions of dollars or euros to maximize audience reach and effectively control their message streams. Yet as members of democratic societies, we tend to be more or less ignorant to the true power of propaganda." (Page 153)