Global Media Studies: Ethnographic Perspectives
New York: Routledge (2003), xiii, 313 pp.
Contains index
ISBN 0-203-50544-1 (ebook); 0-415-31441-0 (pbk)
Signature commbox: 10-Culture-E 2003
"Global Media Studies explores the theoretical and methodological threats that are defining global media studies as a discipline. Emphasizing the connection of globalization to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop with and through the media. Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as: what links media consumption to a lived global culture; what role cultural tradition plays globally in confronting transnational power; how global elements of mediated messages acquire class; and regional and local characteristics." (Publisher description)
I. INTRODUCTON
1 Towards an ethnographic approach to global media studies / Patrick D. Murphy and Marwan M. Kraidy, 3
II. SITUATING ETHNOGRAPHY IN GLOBAL MEDIA STUDIES
2 The problem of textuality in ethnographic audience research: lessons learned in southeast Turkey / Ece Algan, 23
3 Passing ethnographies: rethinking the sites of agency and reflexivity in a mediated world / Nick Couldry, 40
4 Where is audience ethnography's fieldwork? / Anna Clua, 57
5 Audience letters and letter-writers: constituting the audience for radio in transnational contexts / Sweety Law, 72
6 Rituals in the modern world: applying the concept of ritual in media ethnography / Bent Steeg Larsen and Thomas Tufte, 90
III. RESEARCHING THE LOCAL
7 Negotiation and position: on the need and difficulty of developing "thicker descriptions" / Fabienne Darling-Wolf, 109
8 "Now that you're going home, are you going to write about the natives you studied?": telenovela reception, adultery and the dilemmas of ethnographic practice / Antonio C. La Pastina, 125
9 Methodology as lived experience: rhizomatic ethnography in Hawai'i / Fay Yokomizo Akindes, 147
10 On the border: reflections on ethnography and gender / Heloisa Buarque de Almeida, 165
11 Radio's early arrival in rural Appalachia: a harbinger of the global society? / Jacob J. Podber, 184
IV. ARTICULATING GLOBALIZATION THROUGH ETHNOGRAPHY
12 "Ask the West, will dinosaurs come back?": Indian audiences/global audience studies / Vamsee Juluri, 215
13Where the global meets the local: South African youth and their experience of global media / Larry Strelitz, 234
14 Chasing echoes: cultural reconversion, self-representation and mediascapes in Mexico / Patrick D. Murphy, 257
15 Globalization avant la lettre? Cultural hybridity and media power in Lebanon / Marwan M. Kraidy, 276
V. AFTERWORD
16 Media ethnography: local, global, or translocal? / Marwan M. Kraidy and Patrick d. Murphy, 299
1 Towards an ethnographic approach to global media studies / Patrick D. Murphy and Marwan M. Kraidy, 3
II. SITUATING ETHNOGRAPHY IN GLOBAL MEDIA STUDIES
2 The problem of textuality in ethnographic audience research: lessons learned in southeast Turkey / Ece Algan, 23
3 Passing ethnographies: rethinking the sites of agency and reflexivity in a mediated world / Nick Couldry, 40
4 Where is audience ethnography's fieldwork? / Anna Clua, 57
5 Audience letters and letter-writers: constituting the audience for radio in transnational contexts / Sweety Law, 72
6 Rituals in the modern world: applying the concept of ritual in media ethnography / Bent Steeg Larsen and Thomas Tufte, 90
III. RESEARCHING THE LOCAL
7 Negotiation and position: on the need and difficulty of developing "thicker descriptions" / Fabienne Darling-Wolf, 109
8 "Now that you're going home, are you going to write about the natives you studied?": telenovela reception, adultery and the dilemmas of ethnographic practice / Antonio C. La Pastina, 125
9 Methodology as lived experience: rhizomatic ethnography in Hawai'i / Fay Yokomizo Akindes, 147
10 On the border: reflections on ethnography and gender / Heloisa Buarque de Almeida, 165
11 Radio's early arrival in rural Appalachia: a harbinger of the global society? / Jacob J. Podber, 184
IV. ARTICULATING GLOBALIZATION THROUGH ETHNOGRAPHY
12 "Ask the West, will dinosaurs come back?": Indian audiences/global audience studies / Vamsee Juluri, 215
13Where the global meets the local: South African youth and their experience of global media / Larry Strelitz, 234
14 Chasing echoes: cultural reconversion, self-representation and mediascapes in Mexico / Patrick D. Murphy, 257
15 Globalization avant la lettre? Cultural hybridity and media power in Lebanon / Marwan M. Kraidy, 276
V. AFTERWORD
16 Media ethnography: local, global, or translocal? / Marwan M. Kraidy and Patrick d. Murphy, 299
