"1. Institutionalisation: Governments should consolidate interventions into coherent approaches guided by official communication and data policies, standards and guidelines [...] 2. Public interest driven: Public communication should strive to be independent from politicization in implementing interventions to counteract mis- and disinformation [...] 3. Future-proffing and profressionalisation: Public institutions should invest in innovative research and use strategic foresight to anticipate the evolution of technology and information ecosystems and prepare for likely threats [...] 4. Governments should strive to communicate in an honest and clear manner, with institutions comprehensively disclosing information, decisions, processes and data within the limitations of relevant legislation and regulations [...] 5. Timeliness: Public institutions should develop mechanisms to act in a timely manner by identifying and responding to emerging narratives, recognising the speed at which false information can travel [...] 6. Prevention: Government interventions should be designed to pre-empt rumours, falsehoods, and conspiracies to stop mis- and disinformation narratives from gaining traction [...] 7. Evidence-based: Government interventions should be designed and informed by trustworthy and reliable data, testing, and audience and behavioural insights [...] 8. Inclusiveness: Interventions should be designed and diversified to reach all groups in society [...] 9. Whole-of-society collaboration: Government efforts to counteract information disorders should be integrated within a whole-of-society approach, in collaboration with relevant stakeholders, including the media, private sector, civil society, academia and individuals." (Good practice principles overview, page 4)
Good Practice Principles Overview, 3
Introduction, 5
The evolving context of mis- and disinformation, 7
The role of public communication, 9
Good practice principles, 11
Moving forward, 35