Gra-finos na Globo: Cultura e merchandising nas novelas

Roberto Ramos

Petrópolis: Vozes, 2nd ed. (1987), 128 pp.

Contains bibliogr. pp. 125-127

Signature commbox: 212:40-Entertainment 1987

Topics:

Merchandising & Social Merchandising Rede Globo (Television Network, Brazil) Soap Operas & Telenovelas Television Advertising

Countries:

Brazil