"This document is a tool that helps to create a vision and common actions in communications aimed at answering the challenges we face as Comboni missionaries in today’s Europe. This tool is flexible and must be adapted to the concrete realities of each country and of each publication, be it on paper or digital, or in other communication activities. The plan is divided into six steps. The first defines the mission, the vision and the values of the publication. The second step deals with the gathering of information and describes the essential elements of the publication as related to the context in which it operates. In the third step, we identify the true audience, or the one we want to reach. In the fourth step, specific communication objectives for each segment of the public are defined. Then, actions are programmed, keeping in mind strategies, messages, channels and formats. Finally, we have an evaluation of the efficacy of the process of communications judged by the results." (Introduction)