"The case studies analyzed here show that, in general, the mainstream media does not produce hate speech narratives on its own, but does become a vehicle for carrying them. The greatest producers of hate narratives, division, disinformation, and polarization remain the political actors, partly because of their pervasive presence in the media and their use of social media. Nonetheless, while online media do not usually start hate narratives on their own, their political alignment and interests lead them to be selective in the information they convey. As a result, it is often the case that the Albanian public receives two or more versions of the same story, contributing, to some extent, to the reinforcement of the existing political and social divisions in the country. Hate narratives towards journalists have intensified in recent years, reflecting a global trend as well as the increasingly harsh rhetoric of the political class against them on some occasions, which has certainly leaked through in the public’s trust and attitude vis-à-vis journalists and the media. On the other hand, hate narratives on migrants are rare due to Albania’s scant experience has in this regard. However, they can be found in various media outlets, with the primary sources being citizens or anonymous, showing that proper reporting on this topic is needed in order to have a more educated public in this regard and face the existing prejudices and stereotypes." (Conclusion)