Health Communication in the Changing Media Landscape: Perspectives from Developing Countries
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Cham: Palgrave Macmillan (2016), xxv, 238 pp.
Contains index
Series: Global Transformations in Media and Communication Research
ISBN 978-3-319-33539-1
"This book advances new understandings of how technologies have been harnessed to improve the health of populations; whether the technologies really empower those who use information by providing them with a choice of information; how they shape health policy discourses; how the health information relates to traditional belief systems and local philosophies; the implications for health communicators; how certain forms of silence are produced when media articulates and problematizes only a few health issues and sidelines others; and much more." (Publisher description)
1 Introduction / Ravindra Kumar Vemula and SubbaRao M. Gavaravarapu, 1
PART I. HEALTH COMMUNICATION: DISCOURSES FROM TRADITION TO MODERNITY
2 Witchcraft and the Moral Philosophy of Ubuntu Are Entangled: Implications for HIV/AIDS Communication in South Africa / Colin Chasi, 13
3 Communicable and Non-Communicable Diseases and Health Communication in Mainland China and Hong Kong / Patchanee Malikhao, 33
PART II. HEALTH COMMUNICATION IN THE CHANGING MEDIA LANDSCAPE
4 Sexual Health in Changing Media Scenarios in Russia / Elizaveta Golousov and Dmitry Strovsky, 53
5 Digital Technology and HIV/AIDS Prevention in Kenya / Nancy Muturi, 75
6 The Role of mHealth in India: Understanding the Future Ramifications for Community Empowerment / Ravindra Kumar Vemula, 97
PART III. FRAMING OF HEALTH IN MEDIA
7 Media and Public Health Communication at the Grassroots: Village Cinemas and HIV Education in Papua New Guinea / Verena Thomas and Mark Eby, 115
8 No News is Bad News: Examining the Discourse Around Hugo Chávez's Illness / Carolina Acosta-Alzuru, 135
9 The Forms of Silence: Media Coverage on Neglected Diseases in Brazil / Raquel Paiva and Igor Sacramento, 159
PART IV. EMERGING ISSUES
10 Of Bulging Bellies and Slimming TVs: Television and Nutrition Transition in India / SubbaRao M. Gavaravarapu, 179
11 Exploring Individual, Cultural and Structural Components of Health Communication Programs: A Gender Integrative Approach / Saumya Pant, Manisha Pathak-Shelat, Aanchal Sharma, and Pradeep Krishnatray, 197
12 Covering the Last Mile: A Challenge in Health Communication in India? / Arbind Sinha, 215
PART I. HEALTH COMMUNICATION: DISCOURSES FROM TRADITION TO MODERNITY
2 Witchcraft and the Moral Philosophy of Ubuntu Are Entangled: Implications for HIV/AIDS Communication in South Africa / Colin Chasi, 13
3 Communicable and Non-Communicable Diseases and Health Communication in Mainland China and Hong Kong / Patchanee Malikhao, 33
PART II. HEALTH COMMUNICATION IN THE CHANGING MEDIA LANDSCAPE
4 Sexual Health in Changing Media Scenarios in Russia / Elizaveta Golousov and Dmitry Strovsky, 53
5 Digital Technology and HIV/AIDS Prevention in Kenya / Nancy Muturi, 75
6 The Role of mHealth in India: Understanding the Future Ramifications for Community Empowerment / Ravindra Kumar Vemula, 97
PART III. FRAMING OF HEALTH IN MEDIA
7 Media and Public Health Communication at the Grassroots: Village Cinemas and HIV Education in Papua New Guinea / Verena Thomas and Mark Eby, 115
8 No News is Bad News: Examining the Discourse Around Hugo Chávez's Illness / Carolina Acosta-Alzuru, 135
9 The Forms of Silence: Media Coverage on Neglected Diseases in Brazil / Raquel Paiva and Igor Sacramento, 159
PART IV. EMERGING ISSUES
10 Of Bulging Bellies and Slimming TVs: Television and Nutrition Transition in India / SubbaRao M. Gavaravarapu, 179
11 Exploring Individual, Cultural and Structural Components of Health Communication Programs: A Gender Integrative Approach / Saumya Pant, Manisha Pathak-Shelat, Aanchal Sharma, and Pradeep Krishnatray, 197
12 Covering the Last Mile: A Challenge in Health Communication in India? / Arbind Sinha, 215
