"In the formative evaluation, church data from the retrospective baseline showed that after being exposed to the “What’s Your Story?” methodology by Heartlines, 42% of respondents had engaged in further intentional storytelling with others. In comparison to this, in the summative evaluation, a full 80% of respondents reported that they had engaged in further storytelling processes with others. This increased likelihood of someone adopting the WYS approach amongst respondents that were introduced to WYS in the period after the formative evaluation can, in part, be explained by the issue of ‘dosage.’ That is, the level of exposure that the respondent had to WYS at the point of being introduced to it. In the formative evaluation, 56% of respondents had medium to high dosage. In the summative evaluation, however, this had increased to 84%. These findings provide evidence that the greater the exposure to WYS when it is introduced to participants, the greater the likelihood that it will be taken up as a methodology that participants then introduce to others. This finding also suggests that Heartlines took on board the recommendation in the formative report to support higher dosage options. Workplace data were only collected once, during the formative evaluation of WYS in churches. Of these workplace respondents, 48,5% reported that they had gone on to adopt the WYS approach and the issue of ‘dosage’ was also an important factor in determining who chose to adopt the WYS methodology. Once individuals have adopted the WYS methodology, the evidence suggests that the vast majority repeat the methodology more than once and that those who are exposed to it cascade it even further into their homes, neighbourhoods, workplaces and communities. The findings also give strong evidence for positive changes as a result of being exposed to WYS. These are found at the level of the individual, within churches, workplaces or other organisations, and beyond these organisations into the wider community." (Executive summary)