"Based on an analysis of the use of AI-driven tools in the light of Article 10 EHCR, this report highlights a number of points for attention and the need for further initiatives. In particular, we signal that:
- There is an important role for member States to ensure that access to innovative technologies, training data, digital skills and education in the use of new data-driven means of producing and distributing news is also open to smaller, local players. This is important also in the light of the growing competition with new media players, such as internet intermediaries, and the need to protect and promote diverse media markets.
- While the use of AI-driven tools in the media is in principle covered by Article 10 ECHR, the protection afforded under Article 10 ECHR also comes with specific duties and responsibilities for the media. In particular, we signal the need to and make concrete proposals for the development of professional algorithmic ethics regarding the question of how to promote the use of AI-driven tools in a way that is compatible with human rights and fundamental freedoms.
- In addition to the development of professional algorithmic ethics, the positive obligations of member States include the need to identify clear conditions for the responsibility and (editorial) oversight regarding automated processes, be that AI-driven recommendations in the media, media intermediaries or robot journalism, but also for creating fair conditions for the media to flourish in data-driven media markets." (Executive summary, page 3)