"This paper outlines and provides evidence for the effects of five key approaches to health information and communication in relation to the health-related MDGs; according to the different stakeholders involved, i.e. Health policy makers, health researchers, health care providers, patients and citizens. This paper places emphasis on creating an enabling environment for health through sustainable health systems that are integrated with responses from other sectors, and on pro-poor health services. This paper is not making a case for exceptional status for health communication. Rather it is trying to give examples of the impact of integrating communication approaches into health strategies, and examples of the diminished effect of communication when this is not the case. This paper endorses the knowledge that adequate funding is a prerequisite of a functioning health system, as are management systems and practices, information systems, and human resources (WHO, 2006)." (Introduction)