"The potential of media to encourage democratic development cannot be denied. Media give people a voice, acting as a balance and watchdog to potential government misconduct. Without a voice, citizens cannot be heard; with a voice, they cannot be ignored. Media provide a window into the inner workings of the government, thereby increasing transparency and reducing corruption. Not only are countries more democratic with free and independent media, but their governments are also more accountable. Media’s impact is not limited to the political realm. A country’s economy benefits by being more open. By having access to economic information, citizens are better informed about what is happening in their communities and in commercial and financial markets, allowing them to make better informed choices. Overall society benefits, too. In addition to current events, media educate the public on issues related to health, the environment, women, children, and minorities. Independent media give voice to those whose voices often are not heard and engage marginalized groups in a more participatory discussion of programs that impact their lives. Democratic, social, political, and economic development goes hand-in-hand with media development. While short-term projects that utilize media for specific goals—health information campaigns for example—have an impact on their intended sector, a more comprehensive media development strategy holds the potential to create the conditions for sustainable democratic and economic development." (Page 20)