Indigenous African Language Media: Practices and Processes
Singapore: Palgrave Macmillan (2023), xxxxvi, 444 pp.
Contains index
ISBN 978-981-99-0305-4 (ebook); 978-981-99-0304-7 (print)
"The book contributes to the sparse academic literature on African and minority language media research. It serves as a compendium of experiences, activities and case studies on the use of native language media. Chapters in this book make theoretical, methodical and empirical contributions about indigenous African language media that are affected by structural factors of politics, technology, culture and economy and how they are creatively produced and appropriated by their audiences across African cultures and contexts. This book explores indigenous African language media about media representations, media texts and contents, practice-based activities, audience reception and participation, television, popular culture and cinema, peace and conflict resolution, health and environmental crisis communication, citizen journalism, ethnic and identity formation, beat analysis and investigative journalism, and corporate communication. There are hardly any similar works that focus on the various issues relating to this body of knowledge." (Publisher description)
PART I: AUDIENCE PERCEPTION, PARTICIPATION, ETHNIC, IDENTITY FORMATION AND INDIGENOUS LANGUAGE MEDIA
1 Appreciating Indigenous African Language Media' Practices and Processes: A Transdisciplinary Approach / Phillip Mpofu, Israel Ayinla Fadipe, and Thulani Tshabangu, 3
2 Kulfi Is Like a Tanzanian: The Reception of an Indian Television Drama Dubbed in Kiswahili / Daines Nicodem Sanga, Mona N. Mwakalinga, and Issau Athumani Mbura, 11
3 Language Politics, Development, and Sustainability of Publishing and Textbooks in the Nigerian Languages / Osarobu Emmanuel Igudia, 27
4 Time to Be Represented: The Imperative for Investment in Igbo Indigenous Language Radio / Malachy Udejinta, 49
5 Slang and the Semantic Sense of Sameness: A Sociolinguistic Analysis of Shona Back Slang / Enock Nyambo, 67
6 Mass Communication and African Indigenous Societies: The Meeting Point / Charles Abiodun Oguntoye, 85
7 Mission Statements, Role of Political Actors in Community Radio Stations: The Ghanaian Experience / Mavis Essandoh, 93
8 Expanding Language? Struggles that Characterise the Development of New Words and Meanings on Eswatini's National Radio / Maxwell Vusumuzi Mthembu and Nqobile Ndzinisa, 117
9 African Languages and Gender Identity in Marginal Films Made Outside the Mainstream Film Industry in South Africa / Gilbert Motsaathebe, 137
PART II: MEDIA REPRESENTATIONS, TEXT, CONTEXT AND INDIGENOUS INDIGENOUS LANGUAGE MEDIA
10 Re-Tooling the Nigerian Society to Combat Crime and Criminality: The Strategic Importance of Proverbs in Child and Personality Development / Mustapha Olalekan Rufai, 159
11 Evaluation of an African Indigenous Language Programme on Poly Ilaro 92.1 FM, Ogun State Nigeria / Adejare Samuel Odu and Oluwole Folaranmi Alabi, 175
12 Examining the Place of Female Musicians in Zimbabwe's Music Industry / Edith Katiji and Richard Muranda, 195
13 Iwiedo Nuzomo Wa Gia Kuekor Kugbe: Themes in Edo (Bini) Language Nollywood Movies as Development Communication / Francis Amenaghawon, 213
14 Use of Non-verbal Cues as Alternative to Verbal Communication Before Tyrants in Selected Yoruba Films / Matthew Kolawole Oni, 229
15 Multilingual Responses on 'Hollywood Style' Arrest of a Defence Lawyer in a High-Profile Case / Gilbert Motsaathebe, 245
PART III: HEALTH AND ENVIRONMENTAL CRISIS AND INDIGENOUS INDIGENOUS LANGUAGE MEDIA
16 Impact of Covid-19 on an Indigenous Language Newspaper, Kwayedza / Takunda Maodza, 269
17 Imole Yoruba Coverage of COVID-19 Lockdown in South West Nigeria / Hassan Biodun Suleiman, 287
18 Exploring Music Videos in Indigenous Languages and Behavioural Change Towards Waste Management in Lagos State, Nigeria / Babatunde Adeyeye, Evaristus Adesina, Darlynton Yartey, and Emeka Uwam, 299
PART IV: BEAT ANALYSIS, PEACE JOURNALISM AND INDIGENOUS INDIGENOUSE LANGUAGE MEDIA
19 Indigenous Language as a Factor for Sustainable Development / Ifedayo Akinwalere, 321
20 A Study of the Yoruba Language Newspapers in the Colonial Era / Clement Adeniyi Akangbe, 39
21 Coverage of Development Issues, and Identity Formation in Alaroye Newspapers / Stephen Damilola Odebiyi and Ebenezer Adebisi Olawuyi, 359
22 Livelihood Improvement Through Participatory Mass Communications: A Study on Community Radio and the Lives of Women in Northern Ghana / Manfred Kofi Antwi Asuman and Subeshini Moodley, 381
23 Building a Culture of Peace and Conflict Resolution Through Indigenous Language Media (ILM) / Toyosi Olugbenga Samson Owolabi and Adeniyi Olalekan Hassan, 401
24 Indigenous Language Use in Advertising Campaigns: A Study of Airtel Nigeria's Users / Oluwatomi Caleb Adeniji and Samuel Akinbode, 419
1 Appreciating Indigenous African Language Media' Practices and Processes: A Transdisciplinary Approach / Phillip Mpofu, Israel Ayinla Fadipe, and Thulani Tshabangu, 3
2 Kulfi Is Like a Tanzanian: The Reception of an Indian Television Drama Dubbed in Kiswahili / Daines Nicodem Sanga, Mona N. Mwakalinga, and Issau Athumani Mbura, 11
3 Language Politics, Development, and Sustainability of Publishing and Textbooks in the Nigerian Languages / Osarobu Emmanuel Igudia, 27
4 Time to Be Represented: The Imperative for Investment in Igbo Indigenous Language Radio / Malachy Udejinta, 49
5 Slang and the Semantic Sense of Sameness: A Sociolinguistic Analysis of Shona Back Slang / Enock Nyambo, 67
6 Mass Communication and African Indigenous Societies: The Meeting Point / Charles Abiodun Oguntoye, 85
7 Mission Statements, Role of Political Actors in Community Radio Stations: The Ghanaian Experience / Mavis Essandoh, 93
8 Expanding Language? Struggles that Characterise the Development of New Words and Meanings on Eswatini's National Radio / Maxwell Vusumuzi Mthembu and Nqobile Ndzinisa, 117
9 African Languages and Gender Identity in Marginal Films Made Outside the Mainstream Film Industry in South Africa / Gilbert Motsaathebe, 137
PART II: MEDIA REPRESENTATIONS, TEXT, CONTEXT AND INDIGENOUS INDIGENOUS LANGUAGE MEDIA
10 Re-Tooling the Nigerian Society to Combat Crime and Criminality: The Strategic Importance of Proverbs in Child and Personality Development / Mustapha Olalekan Rufai, 159
11 Evaluation of an African Indigenous Language Programme on Poly Ilaro 92.1 FM, Ogun State Nigeria / Adejare Samuel Odu and Oluwole Folaranmi Alabi, 175
12 Examining the Place of Female Musicians in Zimbabwe's Music Industry / Edith Katiji and Richard Muranda, 195
13 Iwiedo Nuzomo Wa Gia Kuekor Kugbe: Themes in Edo (Bini) Language Nollywood Movies as Development Communication / Francis Amenaghawon, 213
14 Use of Non-verbal Cues as Alternative to Verbal Communication Before Tyrants in Selected Yoruba Films / Matthew Kolawole Oni, 229
15 Multilingual Responses on 'Hollywood Style' Arrest of a Defence Lawyer in a High-Profile Case / Gilbert Motsaathebe, 245
PART III: HEALTH AND ENVIRONMENTAL CRISIS AND INDIGENOUS INDIGENOUS LANGUAGE MEDIA
16 Impact of Covid-19 on an Indigenous Language Newspaper, Kwayedza / Takunda Maodza, 269
17 Imole Yoruba Coverage of COVID-19 Lockdown in South West Nigeria / Hassan Biodun Suleiman, 287
18 Exploring Music Videos in Indigenous Languages and Behavioural Change Towards Waste Management in Lagos State, Nigeria / Babatunde Adeyeye, Evaristus Adesina, Darlynton Yartey, and Emeka Uwam, 299
PART IV: BEAT ANALYSIS, PEACE JOURNALISM AND INDIGENOUS INDIGENOUSE LANGUAGE MEDIA
19 Indigenous Language as a Factor for Sustainable Development / Ifedayo Akinwalere, 321
20 A Study of the Yoruba Language Newspapers in the Colonial Era / Clement Adeniyi Akangbe, 39
21 Coverage of Development Issues, and Identity Formation in Alaroye Newspapers / Stephen Damilola Odebiyi and Ebenezer Adebisi Olawuyi, 359
22 Livelihood Improvement Through Participatory Mass Communications: A Study on Community Radio and the Lives of Women in Northern Ghana / Manfred Kofi Antwi Asuman and Subeshini Moodley, 381
23 Building a Culture of Peace and Conflict Resolution Through Indigenous Language Media (ILM) / Toyosi Olugbenga Samson Owolabi and Adeniyi Olalekan Hassan, 401
24 Indigenous Language Use in Advertising Campaigns: A Study of Airtel Nigeria's Users / Oluwatomi Caleb Adeniji and Samuel Akinbode, 419
