"There is a need to encourage cultural sensitivity in the production and consumption of communication and information contents, thereby facilitating access, empowerment and participation. To this end, action should be taken to: a. Support the production and distribution of innovative and diversified audiovisual materials, taking account of local needs, contents and actors, and having recourse as appropriate to public-private partnerships. b. Assess the impact of ICT-driven changes on cultural diversity, with a view to highlighting good practices of multilingual access to written and audiovisual productions. c. Promote media and information literacy for all age groups in order to increase the ability of media users to critically evaluate communication and cultural contents." (Recommendations 5, page 151)