"Sunni insurgents in Iraq and their supporters worldwide are exploiting the Internet to pursue a massive and far-reaching media campaign. Insurgent media are forming perceptions of the war in Iraq among the best-educated and most influential segment of the Arab population. The Iraqi insurgent media network is a boon to global jihadist media, which can use materials produced by the insurgency to reinforce their message. Mainstream Arab media amplify the insurgents’ efforts, transmitting their message to an audience of millions. The insurgent propaganda network does not have a headquarters, bureaucracy, or brick-and-mortar infrastructure. It is decentralized, fast-moving, and technologically adaptive. The rising tide of Sunni-Shi'ite hate speech in Iraqi insurgent media points to the danger of even greater sectarian bloodshed. A wealth of evidence shows that hate speech paved the way for genocide in Rwanda in 1994. The popularity of online Iraqi Sunni insurgent media reflects a genuine demand for their message in the Arab world. An alternative, no matter how lavishly funded and cleverly produced, will not eliminate this demand. There is little to counter this torrent of daily press releases, weekly and monthly magazines, books, video clips, full-length films, and even television channels." (Key findings)