"With regards to professional role orientations, Bulgarian journalists found it most important to report things as they are, to educate the audience, to provide analysis of current affairs, to be a detached observer, and to let people express their views (see Table 1). It is notable that a very high percentage of Bulgarian journalists also believed that supporting national development was extremely or very important for them. However, national development was not understood in the sense of supporting government policy or indeed conveying a positive image of political leadership. Other politically assertive roles such as influencing public opinion and advocating for social change were also supported by the majority of Bulgarian journalists but only a minority supported roles such as setting the political agenda and being an adversary of the government. Similarly, monitoring and scrutinizing political leaders and business was of significant importance to roughly half of all Bulgarian journalists. A majority of journalists in Bulgaria also found it important to promote tolerance and cultural diversity, to tell stories about the world, and to provide information people need to make political decisions. A minority reported that it was important to provide entertainment and relaxation, and to provide advice, orientation and direction for daily life." (Journalistic roles, page 2)