"When it comes to professional role orientation, Latvian journalists are almost unanimous that journalists should report things as they are and act as detached observers. Interviewed journalists also found it important to provide analysis of current affairs, to educate the audience, to let people express theirs views, to tell stories about the world as well as to advocate for social change. All these professional roles, except the necessity to tell stories about the world (s=1.22) and to let people express their views (s=1.08), showed relatively low standard deviations, suggesting that journalists agree on their importance. Similar consensus among the respondents showed over the little importance of supporting official government policies and conveying a positive image of political leaders." (Journalistic roles, page 2)