"Journalists in Serbia seriously believe in their role to inform, interpret, educate and advocate for social change. Nearly all of them, with very little divergence, say the main role of journalism is to report things as they are, followed by providing analysis, promoting tolerance and diversity, educating the audience, letting people express their views, advocating for social change, influencing public opinion, supporting national development and telling stories about the world. Around two thirds point to aspects of the watchdog-role as important in their work: monitoring and scrutinizing political leaders and businesses and providing information people need to make political decisions, as well as being a detached observer. Slightly more than half of the interviewed journalists believe it is their job to provide advice for daily life, and there is a relative agreement among them about this. Less popular journalistic roles of setting the political agenda and motivating people to take part in political activity enjoy support of 43.1 and 37.5 percent respectively, with a higher divergence of opinions. Similarly, the disagreement is relatively high over prioritizing entertainment and relaxation, or being an adversary of the government, each upheld by one third of respondents. Supporting government’s policy and conveying a positive image of political leadership are the two least popular journalistic roles (8.9 and 12.6 percent respectively), and journalists tend to agree about this." (Journalistic roles, pages 1-2)