"With regards to professional role orientations, South Korean journalists found it most important to report things as they are, to provide analysis of current affairs, and to monitor and scrutinize business and political leaders. The relevance of these roles was fairly undisputed among the interviewed journalists as the relatively low standard deviations indicate. Likewise, there was a strong consensus among the respondents over the little importance of supporting government policy and conveying a positive image of political leadership. Still, a majority of journalists in South Korea found it important to be a detached observer, to promote tolerance and cultural diversity, to set the political agenda, to provide information people need to make political decisions, to let people express their views, to advocate for social change, and to motivate people to participate in political activity. To provide entertainment and relaxation, as well as politically more assertive roles like supporting government policy and conveying a positive image of political leadership, were supported by only a minority of respondents." (Journalistic roles, pages 1-2)