"K-pop pedagogy is an operational term that points to a set of practices and methods of enhancing digital media literacy through the critical analysis of K-pop and its global circulation.1 K-pop is more than a music genre; it has emerged as a global cultural phenomenon that comprises various components, such as digital media, fandom and the media industry. Indeed, the K-pop phenomenon has been reliant on the South Korean music industry’s extensive engagement with global digital media platforms, whereby audiences’ participation has been facilitated. K-pop’s proactive deployment of digital technologies and literacies has made it an interesting pedagogical resource, as shown in a few experimental projects. The K-pop phenomenon as a global and digital wave offers an engaging case for learning and teaching how transnational cultural content is circulated through digital platforms while reaching out to global audiences. The global–local conjunction through digital platforms has enabled viral and global flows of K-pop. Teaching and learning digital media through the analysis of the K-pop phenomenon contributes to critiquing the western-centric framework of media studies and exploring the meanings of digital media technology as an environment of pedagogy. Furthermore, K-pop pedagogy can help overcome the divide between micro-level cultural analysis (of cultural texts or audiences) and macro-level political economic analysis." Pages 183-184)