Document details

Making Global Faith Universal: Media and a Brazilian Prosperity Movement

Culture and Religion, volume 3, issue 1 (2002), pp. 21-28
"One characteristic of Brazilian neo-Pentecostal ministries that draw on the Faith Movement is an accentuation of performative and metonymic linkages between supernatural power and ritual. While sharing elements with a broader transnational Faith movement, this Prosperity theology and its associated practices emerge out of the contemporary sociocultural context of Brazilian 'popular' religions as they relate to a consumer economy. The paper addresses the role of particular kinds of objects and material media in the Universal Church of the Kingdom of God. Such symbolic media configure a distinctly Pentecostal projection of local-global relations. The analysis also considers an example of temple architecture and the construction of a Biblical theme park by the Universal Church in Rio de Janeiro. The symbolic and metonymic treatment of physical space builds up connections between believers, temporality, certain forms of historicity, and sacred geography in a way that resonates with other activities in the Church." (Abstract)