"Even at the most audience-informed organizations, journalists recognize the immense difficulty in making sense of what audience members and relevant experts know, particularly without presently available tools and ample staff. This work is hard, yet there is an increasing amount of interest in it. We hear more reporters, editors, and audience development staff around the world asking: how can this work be operationalized? With this report you see what we have learned so far about memberful routines. We close by highlighting some of the limits and cautions of working closely with members. We do this not to dissuade you from pursuing these routines, but to help as you undertake your own projects with members, donors, subscribers, and contributors: not every story can have, and not every story should have, reader involvement; make it crystal clear to community members: Everyone has opinions. Your opinions will not run our newsroom; member engagement is hard work. Staff need to be identified, trained, and given time to do it right; be ready to handle the incoming traffic if your callouts and other outreach succeed and you have plenty of takers. Design for potential over-supply of information!; project management is a discipline unto itself. Without it, news sites will find it hard to succeed at establishing memberful routines; members in their natural state do not necessarily know what news organizations need from them. We have to teach them that part." (Conclusion, page 53)

"In answer to our original question--what kind of memberful routines are emerging around the world?--we found a lot of them for you to learn from: at CORRECTIV in Germany, community members are trained in fact-checking, given organizational email addresses (albeit slightly different from regular staff email addresses), and paid for their fact checks; at Inside Story in Greece, readers propose story ideas and are assigned a professional reporter partner for joint investigations; at RED/ACCIÓN in Argentina, members are invited to join a WhatsApp group led by a reporter while he or she is covering a story so that their questions, perspectives, and needs are better addressed; at the Bureau of Investigative Journalism, journalists joined with social workers across the UK to track publicly available resources for victims of domestic violence, leading to 12 members of parliament speaking about the problem to their constituencies; at Maldita in Spain, readers flag possible disinformation in the text, videos, and images they see and charted rising instances of information about LGBTQ issues during gay pride month recently; at ProPublica in the US, patients and their family members have used private social network groups and other means to communicate to reporters preventable instances of medical malpractice, leading to policy changes nationwide." (Introduction, pages 3-4)