"The Nigerian media focuses little on business, and the business coverage that does exist is often dominated by macro-economic, large and international business issues, or is one-sided, representing only the views of government or the elite. The real issues that impact on Nigeria’s millions of small businesses and its huge agricultural sector are often neglected, and the poor are denied an effective voice on business environment issues [...] ENABLE [the Enhancing Nigerian Advocacy for a Better Business Environment program] [...] recognis[es] media as a key driver of change and working to reinforce the incentives and improve the skills around small business and agricultural reporting. This involves developing the media as a major actor in the business environment policy process, and working with them to increase the quality and quantity of sustainable (commercially viable) coverage of small business and agricultural issues. The underlying premise for sustainability in media is simple: media coverage that focuses on the real issues that impact on how the majority of Nigerian’s make their living, and which does this in a dynamic and relevant way, will gain significant audience. These popular media products will then attract advertisers and sponsorship. In other words, effective programmes that focus on the livelihoods of the poor can be both popular and profitable for media houses." (Executive summary)