"According to this report the media in low-income countries is too often left aside as a serious player in the fight against poverty. ‘It’s time that those active in poverty reduction realise the media is a public good and in a prime position to monitor whether poverty reduction is taking place.’ says the co-author Jon Barnes. The report assesses the media’s potential to scrutinise the progress of plans to tackle poverty including Poverty Reduction Strategy Papers (PRSPs). At the same time, based on findings from six countries in Africa and South Asia, this publication analyses serious political, commercial and professional obstacles to stronger media coverage on poverty reduction. Therefore, it highlights the importance of policy actors needing not only to recognise media potential and strengthen engagement with individual journalists, but also needing to support the media sector as a whole more effectively." (CAMECO Update 2-2008)