Manage by the Moment: A Handbook for Radio Managers
Penang (MY): Southbound (1997), xiv, 213 pp.
Contains index
ISBN 983-9054-17-X
"This book has been written from the point of view of a manager working in a radio broadcasting environment. Such managers are busy. Permanently short of time. There are never enough hours in the day. Opportunities ro study are rare; rarer still is the prospect of becoming expert in the many areas that jointly comprise the management discipline. This book is not designed to be read at one sitting. It is designed to be referred to as the need arises. It is a "how to" book for managers. it does not teach how to write a news bulletin, splice a tape or produce a radio play. There are many other good books on these subjects. This book is about the art of management as it relates to radio broadcasting." (Using this book, page xiii)
I. GENERAL MANAGEMENT
1 Leadership, 3
2 Motivation, 17
3 Communication, 23
4 Delegation, 33
5 Meetings, 38
6 Recruitment & Selection, 45
7 Training & Development
8 Work & Office, 59
9 Teamwork & Morale, 70
10 Praise & Criticism, 81
11 Discipline & Dismissal, 93
12 Time Management, 107
13 Planning & Reporting, 112
14 Correspondence, 125
15 Complaints, 128
16 Public Relations, 131
II. STATION MANAGEMENT
17 Research, 139
18 Programming, 147
19 The Station, 157
20 Production & Presentation, 169
21 Advertising: Writing, 174
22 Advertising: Production, 183
23 Advertising: Selling, 186
24 Technical Management, 195
25 Legislation & Regulation, 203
1 Leadership, 3
2 Motivation, 17
3 Communication, 23
4 Delegation, 33
5 Meetings, 38
6 Recruitment & Selection, 45
7 Training & Development
8 Work & Office, 59
9 Teamwork & Morale, 70
10 Praise & Criticism, 81
11 Discipline & Dismissal, 93
12 Time Management, 107
13 Planning & Reporting, 112
14 Correspondence, 125
15 Complaints, 128
16 Public Relations, 131
II. STATION MANAGEMENT
17 Research, 139
18 Programming, 147
19 The Station, 157
20 Production & Presentation, 169
21 Advertising: Writing, 174
22 Advertising: Production, 183
23 Advertising: Selling, 186
24 Technical Management, 195
25 Legislation & Regulation, 203
