"In a nutshell, the nascent print media of Ethiopia is in danger of a complete collapse. This is not the effect of the digital tsunami; it is primarily because of unprofessionalism and authoritarianism. Undoubtedly, the spread of mobile telephones and the Internet further endangers their existence. The price of newspapers and magazines has increased to 13 birr on average, which is expensive for many. That is partly why some readers prefer to rent for a few minutes. The more subtle reason for scanning rather than buying is disregard and distrust for the publications. The political environment is not conducive to allowing the public to enjoy a number of high quality media products. Private newspapers, magazines, radios and television stations tread very carefully. But the public’s hunger for a courageous press that gives informed analysis and accurate news is more evident than at any other time. That is why nearly every household installs satellite dishes to watch alternative media based outside of the country. Those are the only dissidents discussing hardcore political issues with no fear of harmful ramifications. Internet penetration is low, but surging. If the government liberalizes the telecoms sector in the near future, the flow of information could generate active citizens that will demand more freedom. However, the repression of recent years has followed Internet-based protest movement, leading to heavy censorship." (Conclusion)